So instead of coaching our players and preparing for the upcoming season, our head coach has to spend his time fundraising. I hate it.Pope explained 30% to 40% of his time as head coach right now is spent working on the NIL challenge. “It’s what college sports is all about right now.”
When asked if BYU is losing recruiting battles because of NIL, Pope responded, “The short answer is yes. Without getting into specifics, yes.”
BYU athletic director Tom Holmoe has emphasized that the university’s NIL strategy has to adhere to the values of The Church of Jesus Christ of Latter-day Saints. Though no specifics have been provided, he’s mentioned the need for team-wide deals over individual ones.
“It’s probably never going to be [part of the process at BYU]. I don’t know if I can’t say never, but [at least] right now. … It’s going to be a complicated thing here at BYU. It’s not traditionally the way that we are,” Pope told the Salt Lake Tribune. “It’s just a very new concept here. I think it’s a concept that donors and fans are appropriately cautious about evaluating.
“We are not on the cutting edge right now of NIL. And that’s OK. That’s probably appropriate for BYU. I do think we’ll continue to grow there. And I do think it’s a massively important part of college athletics right now.”
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