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SpiffCougBut BYU's basketball marketing theme of "Boom Shakalaka" might be THE worst idea the marketing department has EVER had.
And they've had some bad ones. But this one is beyond the pale. It is atrocious, awful, asinine, abysmal it is just plain bad.
And they've had some bad ones. But this one is beyond the pale. It is atrocious, awful, asinine, abysmal it is just plain bad.

