Current BYU StandoutRB

LJ Martin

A workhorse running back who led the Big 12 with 1,305 rushing yards and 12 touchdowns in 2025, earning Big 12 Offensive Player of the Year honors and Alamo Bowl Offensive MVP in 2024. The centerpiece of the Cougar ground attack.

Team

BYU Cougars

Height / Weight

6'2" • 225 lbs

Hometown

El Paso, TX

Years Active

2022-present

NIL Deals, Valuation & Contract Intelligence

Name, Image & Likeness (NIL) breakdown, collective backing, and market profile for LJ Martin.

Estimated Annual NIL Valuation$400,000 – $650,000+

Valuation benchmarked against Power 4 starting counterparts, collective distributions, and regional endorsement potential.

Official BYU Collectives & Partners

The Royal Blue CollectiveCougar Connect

Notable Endorsement Programs

Local Utah Sporting Goods & Nutrition Brands
BYU Official Team Store Merchandise

Recruitment Backstory & Path to BYU

A 4-star running back prospect from Canutillo High School in El Paso, Texas. Originally committed to Stanford before flipping to BYU following coach Kalani Sitake's recruitment push. Immediately established himself as the centerpiece of the Cougar backfield.